Exmoor at your fingertips
Containing all of the essential visitor information featured on its main website, www.visit-exmoor.co.uk, the new mobile website is one of only a handful in the UK and puts Exmoor at the forefront of innovative technological developments in promoting destinations.
“With web access from smart mobile devices liable to overtake desktop computers in the next few years, we needed to look at our offering from a customer perspective,” says Cllr David Sanders, responsible for tourism at West Somerset Council. “Mobile websites respond more quickly and have shorter, more concise content, and therefore improve the experience visitors have when researching their trips.”
The new mobile website has been designed to be touch screen friendly. Faster download speeds, a tabbed layout and tailored navigational links, make it much easier and more intuitive to use on smart phones and tablets, particularly when on the move.
With smart phones on the increase, this new site will make Exmoor more available to a much wider audience. 78% of UK mobile web users use their phones for general information searches, while 49% use them to shop online. [Source: InMobi, February 2012]. Two billion people worldwide have a mobile device so the new website will ensure that Visit Exmoor is now more accessible to both a domestic & growing international market.
As an added benefit, Visit Exmoor businesses are more likely to be found by local mobile users thanks to the way mobile search includes the website in local search results, maps and other localised applications. With 50% of local searches being done on a mobile device, this represents a huge marketplace.
Although more succinct than the traditional website Visit Exmoor’s mobile site will showcase a broad range of local tourist businesses. Visitors can look up where to stay and eat, see what’s on and where to visit and which activities to take part in as well as take advantage of the latest special offers.
Cllr Sanders concludes; “Other destinations have developed traditional websites with the intention of making them easier to use on mobile devices, but it is very difficult to develop one website that works across different devices. A dedicated mobile site provides visitors with fast, uncomplicated and easy to access information, while providing an unprecedented opportunity to connect with target audiences in new ways, wherever they may be. Ultimately this development demonstrates that Exmoor is a destination that is keeping pace with current trends, and is really serious about attracting visitors to this beautiful part of the world.”
Published: 12 December 2012
Contact the press office:Clare O-Connor
T: 01398 322244