Expedia to Help Local Businesses Unlock New Markets
Travel giant Expedia will be sharing trade secrets at a workshop hosted by Exmoor National Park next week to help local businesses hook in more international tourists.
The event is being held at the Yarn Market Hotel in Dunster on Tuesday 27th November, and is the second of two tourism workshops designed to help local businesses learn more about how to attract and satisfy visitors to Exmoor, by introducing working with the international travel trade.
A representative from Expedia will be attending the workshop to impart valuable tips on attracting new markets, in recognition of the potential to attract thousands more visitors through their online porthole.
Victoria Eveleigh of West Ilkerton Farm near Lynton, was one of the delegates at the previous workshop earlier this month. She said: “Our family-run farm is diversifying into the tourism sector next year. The workshop was such a good use of my time and helped me to focus on how to develop our visitor experience and how to market it effectively.”
Dan James, Sustainable Economy Manager at Exmoor National Park, said: “For many businesses on Exmoor, knowing how to start working with the travel trade can be a big stumbling block, but the possibilities are huge and we encourage all tourism businesses to try and join us. Our training will help take the mysteries out of the acronyms and setting trade rates, and is relevant to both small and large accommodation and experience providers.”
The workshops have been organised as part of the English National Park Experience Collection, aimed at developing new immersive experiences showcasing the best of the English countryside, to inspire more international tourists to venture off the beaten track and visit National Parks.
Dan continued: “Some businesses who successfully won a place to help develop experiences for The Collection are also receiving one-to-one support. But these workshops are open to all businesses in Greater Exmoor and I urge anyone with aspirations to attract more visitors to attend.”
The workshop costs £20pp, including a light lunch and refreshments. For more details and to book, contact Katrina at KJMunro@exmoor-nationalpark.gov.uk or on 01398 323665.
Published: 20 November 2018
Contact the press office:Ailsa Stevens
T: 01398 323665
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