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Exmoor National Park tourism research

• How many people visit the National Park?
• How much is tourism worth to the local economy?
• What attracts people to the area?
• What activities do visitors undertake?
• Where do visitors come from?
• What are the views of local tourism businesses?

The answer to all of these questions, and more, are contained within the Exmoor National Park State of Tourism Reports. These seek to collate the various pieces of visitor and tourism related research conducted within the area.

The first full report was published in 2008 and this is updated annually with new data where this is available. The annual updates are best viewed as supplements to the full report as not all surveys are completed annually. 

State of Tourism 2008 (PDF)

State of Tourism 2009 (PDF)

State of Tourism 2010 (PDF) Visitor Survey 2010 (PDF) Business Survey 2010 (PDF)

The economic statistics within the report are largely derived from STEAM reports commissioned by the Exmoor National Park Authority. STEAM approaches the measurement of tourism at the local level from the supply side, which has the benefit of immediacy and relative inexpensiveness and is not designed to provide a precise and accurate measurement of tourism in a local area, but rather to provide an indicative base for monitoring trends. STEAM reports are produced on behalf of Exmoor National Park Authority by GTS (UK) Ltd. An overview of the STEAM model can be found here (PDF).

Awareness and perceptions research

Exmoor National Park Authority is supporting a CASE funded PhD at Exeter University exploring the perceptions of Exmoor held by potential visitors. The research will help to determine how we can best convert relatively high levels of awareness into first time visits. For full details please click here.

Regional research

Further regional and national research relating to tourism is available from South West Tourism, the regional tourism board. Data available includes regional and national data, occupancy surveys, business snapshots and poll results on a variety of issues.

For further information please click here.