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Rural Tourism Toolkit

This toolkit is a fully featured resource, packed with useful information and advice for rural tourism businesses. It is designed to help with business evaluation, market identification, effective communication and marketing , and to encourage initiatives that offer great visitor experiences, whilst nurturing the environments that create them.

How do I use it?

The toolkit is broken up over five interactive pdf files, click on the image to access each section, or 'case study' to learn from a business in action. Each part contains numerous tools and a fully interactive navigation, so you will never be more than 3 clicks from any tool. Dip in, use it as you need but do take some time to explore and see what else in there might help you...

Getting Started

Getting Started

Includes guidance on: effective business plans, analysing your business, researching your market, assessing your performance, understanding your customers, developing your brand.
Case Study

Communicating Effectively

Communicating Effectively

Includes guidance on: building a marketing plan and messages, assessing opportunities, effective websites and social media, e-newsletters, public relations, print, word of mouth, experiential marketing.
Case Study

Working Together

Working Together

Includes guidance on: networking, finding partners, when to seek formal advice, developing joint offers, working with other brands, sales missions and events, working with Destination Management Organisations.
Case Study

Local Distinctiveness

Local Distinctiveness  

Includes guidance on: understanding your place, defining what's special, using local distinctiveness, introducing new ideas, making the most of wildlife, landscape and local products, creating itineraries.
Case Study

Saving Money and Sustainability

Saving Money and Sustainability 

Includes guidance on: addressing seasonality, making savings on energy, waste and water, calculating carbon emissions, green accreditation, quality and welcome, sourcing and buying, training.
Case Study

Disclaimer

This toolkit cannot address every specific need. Therefore feel free to tailor the guidance or use it as a starting point to research further for your own business. Also remember - things change, so use this toolkit alongside your own research to ensure you are right up to date.

This toolkit was developed by Hidden Britain as part of the COOL Tourism project with the support of the European cross-border co-operation Programme INTERREG IV A, France (Channel) – England, co-funded by the European Regional Development Fund.