This toolkit is a fully featured resource, packed with useful information and advice for rural tourism businesses. It is designed to help with business evaluation, market identification, effective communication and marketing , and to encourage initiatives that offer great visitor experiences, whilst nurturing the environments that create them.
The toolkit is broken up over five interactive pdf files, click on the image to access each section, or 'case study' to learn from a business in action. Each part contains numerous tools and a fully interactive navigation, so you will never be more than 3 clicks from any tool. Dip in, use it as you need but do take some time to explore and see what else in there might help you...
This toolkit cannot address every specific need. Therefore feel free to tailor the guidance or use it as a starting point to research further for your own business. Also remember - things change, so use this toolkit alongside your own research to ensure you are right up to date.
This toolkit was developed by Hidden Britain as part of the COOL Tourism project with the support of the European cross-border co-operation Programme INTERREG IV A, France (Channel) – England, co-funded by the European Regional Development Fund.