What are we trying to achieve?

1. We will increase our awareness of the needs and requirements of a diverse audience of people and seek to deliver their priorities over the next five years.
2. We will increase support to help underserved groups and people to access the outdoors and promote the health and wellbeing benefits of the outdoors.
3. We will improve representation of voices developing strategies and corporate processes.
4. We will improve visitors' understanding of how to care for the Lake District and its communities.

These intentions outline our long term aspirations to build on our Vision for a world class visitor experience. The actions detailed below provide a starting point from which to build – they are part of the journey rather than the final destination to ensure the Lake District serves the whole of British society.

There is a separate multi-agency response to environmental, visitor and community safety issues resulting from the Covid-19 pandemic