Rural Enterprise Exmoor

A new initiative to better understand Exmoor's rural economy and links to the National Park.

The project seeks to map and review current business activities across the moor and to gain wide range of views from businesses around the challenges they face and future opportunities. This evidence will be used in a revised plan to support the Exmoor economy in line with the area’s designation as a National Park, ensuring local business views are represented.


Take part in the Rural Enterprise Business Survey today!
Open to all businesses operating or based within Exmoor National Park. Free prize draw for an Exmoor Hamper!

Workshop feedback

Thanks to those that participated in the first workshop session on the 24 November 2019. Below are links to the presentations given and a summary of the initial workshop findings.

Keep in touch

If you are interested in this work, or willing to help support it, please email

You can find us on Twitter @RuralEntExmoor or request to join our Rural Enterprise Exmoor group on Facebook.


It is estimated that one third of all employment on Exmoor is in tourism, a third in agriculture and land management, and a third in other sectors. This research will provide a more detailed breakdown of this sectoral structure. Exmoor's economy is dominated by micro businesses who often are not captured in official statistics for the area which are largely based on VAT, PAYE or Business Rate registrations. The research for Rural Enterprise Exmoor will look to engage with a range of these micro-businesses who have chosen to operate within Exmoor to report their views.

The initial research element of the project is being undertaken by Wavehill,an independent research organisation, who will be working to map and analyse business activity on Exmoor. This will provide a better understanding of what businesses are currently operating in the area before Wavehill undertake a series of surveys, interviews and workshops to explore future challenges and opportunities faced by the identified businesses.

In order to effectively identify businesses in the national park and capture their views, promoting the Rural Enterprise Exmoor project through networks, both business and social, is vital. Any support that can be provided through social media sharing, forwarding emails to contacts or providing business details to the research team will greatly help the accuracy of the research and any subsequent recommendations.

The project is supported and funded by the Heart of the South West Local Enterprise Partnership, West Somerset Opportunity Area, Somerset County Council, Somerset West and Taunton Council and North Devon Council.