Every year Exmoor National Park welcomes over 2 million visitors, attracted by the wide ranging special qualities of natural beauty, wildlife cultural heritage and the varied recreational opportunities afforded to visitors. It is estimated that tourism on Exmoor brings in almost £135m to the economy and creates the equivalent of over 2000 full time jobs (approximately two-thirds of all employment within Exmoor). This section is designed to provide information and support to those working within the tourism industry within the National Park.
From access to images, branding and key messages, we have a range of resources to enable you to promote Exmoor and your business to visitors. We also have toolkits to help you create and implement your marketing strategy effectively, making the most of what you have to offer. Read more
Ever wondered who comes to Exmoor? Why they come, where they stay and what they do? Discover more about the people who choose to spend time on Exmoor - and those that don't - and how this information can help your business. Read more
The National Park Authority and partner organisations arrange specific training and events throughout the year to support tourism providers. These include digital training opportunities, seminars, conferences, as well as 'Exmoor Awareness' where experts from the National Park offer a deeper understanding of Exmoor and what it has to offer. Read more
CareMoor for Exmoor is the official fundraising scheme for the National Park supporting conservation and access projects that wouldn't otherwise happen. Tourism providers are invited to work with us to raise funds through voluntary donations. Those that are actively supporting CareMoor for Exmoor can benefit from a stronger association with the National Park and supporting marketing. Find out more about the scheme and how you can get involved and what the benefits are. Read more
Local food is part of the Exmoor story. Through the Eat Exmoor project, we are fostering great links between producers, hospitality providers and visitors to increase the value of food and drink to the local economy. We encourage local businesses to make use of the fantastic local produce we have here, helping Exmoor become known as a great food destination. Download our Local Food and Drink Marketing toolkit and our local suppliers database and find out more. Read more
Visit Exmoor is the main area wide body responsible for tourism in the area. It is led by the industry with over 200 members from across the Greater Exmoor area, and is supported by the National Park Authority as the primary marketing organisation for the area.. Read more
Order a framed National Park and / or International Dark Sky Reserve Poster map. The maps are bespoke highlighting your business and contain a wealth of information to inform your guests about the area - ideal for bedrooms, receptions and other public spaces. Read more