Aiming to encourage more visitors to Exmoor to enjoy the area’s delicious local produce and the landscape it comes from, Eat Exmoor is a comprehensive development & marketing project from Exmoor National Park and Visit Exmoor.
“Over £40m a year is spent by visitors to Greater Exmoor on food and drink. This is part of the Exmoor story: farming sustains the landscape, the landscape sustains tourism and food sustains visitors!”
Dan James, Sustainable Economy Manager
Exmoor National Park
The intention is to add value and bring benefits to the numerous food initiatives already in place across Exmoor from iconic products to unique events and experiences and those establishments serving the very best local food and drink. Read more about Eat Exmoor (PDF).
The first ever Eat Exmoor Food and Drink trade show was held in February 2018. Approximately 200 people attended with over 30 trade stands, chef demos and inspiring talks. The day encouraged greater links between local producers and hospitality providers and encouraged greater use of local produce by all.
Eat Exmoor - Buy Local - Promotion through local shops
In 2020, we're working with local shops to pursue a strong 'Buy Local' message supplying them with fliers, posters and other point of sale material featuring an eye-catching 'Produced in Exmoor' logo.
Exmoor’s outstanding landscapes have been formed by the interaction of man with nature over thousands of years. Buying local products is one way of helping to sustain these traditional ways of life and habitats they help create, whilst enjoying the true taste of the moor.
Why buy locally on Exmoor?
- Support Rural Communities – Spending locally helps keep rural communities thriving and full of life. For every £1 spent, it’s estimated over 60p is returned to the local area.
- Better for Nature – Many of our producers are small scale farmers championing low-impact approaches that work with, not against, nature. You’ll find grass-fed beef and lamb, organic fruit and vegetables, handmade jams and chutneys and deliciously sweet local honey among the among the many delicacies available to try.
- Less Food-Miles – The fewer miles our food travels to get to our plate, the smaller the carbon footprint. That means less packaging too, as it’s not needed to protect and keep food fresh.
- Good for your Health – Local food is more likely to be seasonal, making it fresher, tastier and more nutritious.
- It’s Unique and Distinctive – Experience a local delicacy within the beautiful surroundings that inspired it.
Local Food and Drink Marketing Toolkit
Whether you're a food producer or hospitality provider this toolkit will help you to champion the best of Exmoor produce and maximise sales, benefiting from your association with local food stories and the produce from our breath-taking landscapes.
Local Producers Spreadsheet
We've compiled a spreadsheet of local producers which can be made available to businesses looking to source local produce to use or sell to customers. Check your business is listed - email Katrina at KJMunro@exmoor-nationalpark.gov.uk or call 01398 322236.
Join the conversation
Use the #EatExmoor hashtag in your social media posts such as food and drink related events, experiences, images and opportunities.
CareMoor for Exmoor Dining Club
A series of Dining Club events at venues around Greater Exmoor is under construction and will be published shortly. The events will provide publicity for the venues involved and will be key to pushing out the local food message whilst also raising money for CareMoor.
Eat Exmoor Guide & Visit Exmoor webpage
Visit Exmoor have produced a new Eat Exmoor section of their website where you can also download a (PDF) of their Eat Exmoor Guide a full colour guide to the best food and drink on Exmoor. As well as advertisements and listings for restaurants, cafes and food producers, the vibrant guide includes inspirational local food stories and food experiences and will be a great way to gain publicity for your business. If you'd like to advertise in a future edition please contact firstname.lastname@example.org
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