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Exmoor COVID 19 - Recovery Plan

Exmoor Tourism Response to the Covid-19 outbreak

Exmoor Tourism Response & Recovery Plan

Toursim revovery Plan

Exmoor National Park Authority (ENPA) and Visit Exmoor are leading the development of a Tourism Response and Recovery Plan bringing together the wide range of tourism partners across Exmoor to work together to support recovery of the tourism industry in Greater Exmoor. By agreeing on a cohesive strategy and a joined-up approach we will be ready to attract visitors back following the Coronavirus outbreak and related restrictions.

For details of business support currently provided by Government and partners please see our business support page.

The strategy focuses on:

  • Delivering strong, consistent messages to new and engaged audiences
  • Using our resources effectively for maximum impact
  • Engaging closely with businesses, communities, stakeholders and influencers - locally, regionally and nationally - to support and champion the voice of Exmoor Tourism
  • Agreeing broad principles and strategies that all partners and tourism businesses can apply and deliver through their own channels.

Read the Exmoor Covid-19 Tourism Response & Recovery Plan here (PDF).  

Please note this is a 'live' document which will be reviewed and revised regularly as the situation and government advice evolve.

If you would like to know more about the Plan, Actions under each phase, or to get involved, please email Katrina Munro at KJMunro@exmoor-nationalpark.gov.uk.

Key partners in the Plan include:

Exmoor National Park AuthorityVisit Exmoor, National Trust, Visit Lynton & LynmouthPorlock Vale Tourist AssociationVisit Combe MartinMinehead BIDMinehead Information CentreDiscover DunsterSomerset West & Taunton CouncilExmoor Magazine, Dulverton Town Council, North Devon Council,

Business Adaptation and Recovery

We've collated various tips and ides for you to consider in terms of adapting your own tourism business practices, with regards to social distancing and safe operating during recovery, along with links for further information. Download here (PDF).

The tourism impact 

Exmoor National Park Authority and Visit Exmoor have prepared a document summarising the economic impact of the Covid-19 outbreak on the Greater Exmoor area. Read the summary PDF here.

Every year Exmoor National Park welcomes over 2 million visitors, attracted by the wide-ranging special qualities of natural beauty, wildlife cultural heritage and the varied recreational opportunities afforded to visitors. Tourism accounts for approx. 60% of all employment within Exmoor National Park and 54% of the area’s GVA (Gross value added). The annual value of tourism to Exmoor’s rural economy is approx. £128m, supporting over 2,200 full-time equivalent jobs. The value for “Greater Exmoor” (inc. a 10 mile radius around the National Park) is estimated to be £404m. Initial estimates suggest over a third of this annual income could be lost in just the first 3 months of the outbreak and as we approach the Summer season this will grow significantly.

Virtual Visitor Survey

An online survey sought the views of previous and potential new visitors to Exmoor. The final results are available here (PDF). As well as being used by partners planning the coordinated recovery work, it is hoped that the results will also be useful to individual businesses in their own recovery planning.