Marketing and Business Support

Making the Most of the Exmoor Brand

The Exmoor brand is the official tourism brand for the Greater Exmoor area and we encourage you to make use of it. Variants of the logo are available for your use free of charge, subject to the conditions stated within the brand guidelines. You can download the logos and guidelines. 
Read more about the brand here

More Resources and Advice...

Flickr Photos

Access an online resource of high-quality images, available to download and utilise for non-commercial use, in any of your marketing materials. Please credit Exmoor National Park Authority and the name of the photographer (where given) alongside any photos used. In this instance non-commercial relates to not using the images for 'monetary compensation' such as on saleable goods / publications. Businesses may use the images to aid their marketing of the area.

YouTube Videos

A range of videos are available to embed on your website or to be shared on social media. Covering a range of topics that highlight Exmoor's special qualities.

National Park Experience Collection Resources

Access resources developed to help businesses create new experiential tourism products and work with the international travel trade.

Key Messages

Key messages have been drawn up to help tourism providers to convey some of the key information relating to Exmoor National Park, in line with publications and information from the National Park Authority.

Sustainable Tourism

In the past ‘Sustainable Tourism’ has been seen purely as an additional marketing tool by some. Today it is widely recognised as a strategic goal which aims to improve tourism for the benefit of all.