Experiences Marketing Guide

From Special Qualities to Special Experiences

Exmoor has many special qualities which people enjoy but it’s the special experiences they have that make it truly memorable. Memorable visits are made from strong emotions.

Download the guide (PDF)

This practical guide is aimed at helping you, the vital tourism businesses on and around Exmoor, to promote the experiences that make Exmoor memorable. It is based on PhD research by Tim Wilkinson from the University of Exeter. A summary of the full research is available here.