Experiential tourism
Exmoor has many special qualities which people enjoy but it’s the special experiences they have that make it truly memorable. Memorable visits are made from strong emotions.
From Special Qualities to Special Experiences.
This practical guide is aimed at helping you to promote the experiences that make Exmoor memorable. It is based on PhD research by Tim Wilkinson from the University of Exeter. A summary of the full research is available here.
DOWNLOAD THE GUIDE HERE (PDF)
National Park Experiences
We have been working closely with Exmoor businesses to develop unique, immersive visitor experiences which standout in the global marketplace and tell the story of our landscapes, history and culture as part of the wider English National Park Experience Collection.
If you run a visitor experience within the National Park that connects visitors with Exmoor's landscapes and heritage you can add your experiences to www.beyonk.com. They will get submitted to Exmoor National Park for approval. Once approved, you will become part of our Experience Collection on the National Parks UK website. To discuss your experience with someone from Exmoor, please email ruralenterprise@exmoor-nationalpark.gov.uk or call 01398 323665 and ask for the Rural Enterprise Team.
