Key Messages

Overlooking Porlock Bay

The following key messages have been drawn up to help tourism providers to convey some of the key information relating to Exmoor National Park, in line with publications and information from the National Park Authority.

It is not an exhaustive list, nor is it given in any particular order.  Not every message will be relevant to every business and we would not recommend that anyone simply transfers this list to their website or publication, but instead takes some of the phrases most relevant to embed in to their work, and expand as appropriate.

  • Exmoor is a unique landscape shaped by people and nature over thousands of years.
  • Exmoor is recognized as one of the finest landscapes in the UK.
  • Within its 267 square miles Exmoor National Park contains an amazing variety of landscapes.
  • The landscape of Exmoor tells the story of how people have lived in, exploited and enjoyed Exmoor over the last 8000 years.
  • Exmoor is a place with an exciting future, where green tourism and sustainable energy is encouraged.
  • Exmoor is an amazing place for stargazing and was designated as Europe’s first International Dark Sky Reserve in 2011.
  • Exmoor National Park is an important place for wildlife
  • Although much of Exmoor may appear to be wild, many of our habitats need to be maintained by traditional management.
  • Every time of year offers new things to see and experience on Exmoor.
  • Exmoor National Park is a land of rivers.
  • There are lots of ways that people can get involved with keeping Exmoor a special place.
  • Exmoor National Park is home to over 30 species of butterfly.
  • Exmoor National Park has over some truly important woodland sites and some very rare species of trees.
  • Exmoor’s well maintained footpaths and bridleways offer great opportunities for exploring.