Tourism Research

  • How many people visit the National Park?
  • How much is tourism worth to the local economy?
  • What attracts people to the area?
  • What activities do visitors undertake?
  • Where do visitors come from?
  • What are the views of local tourism businesses?

The answer to all of these questions, and more, are contained within our tourism research. Volume and Value data is collected annually through use of the STEAM model, whilst the biennial Visitor Survey provides insight into the experience of our visitors.

STEAM 2010 - 2021 Volume and value of tourism
Exmoor National Park (PDF) Data cut to the boundary of the National Park (staying & day visits)

Greater Exmoor influence area (PDF) Data cut to include the National Park (staying & day visitors) + staying visitor data for all parishes within 10 miles.

STEAM approaches the measurement of tourism at the local level from the supply side, which has the benefit of immediacy and relative inexpensiveness and is not designed to provide a precise and accurate measurement of tourism in a local area, but rather to provide an indicative base for monitoring trends. STEAM reports are produced on behalf of Exmoor National Park Authority by GTS (UK) Ltd. An overview of the STEAM model can be found here (PDF).

Further Information

Perceptions and Awareness PhD research

Find out more about PhD research undertaken by Tim Wilkinson (University of Exeter) to gain a better understanding of how people engage with Exmoor and access a practical guide to apply the research findings.
Read more

Access further regional and national research relating to tourism.
South West / England / Britain & Overseas