The answer to all of these questions, and more, are contained within our tourism research. Volume and Value data is collected annually through use of the STEAM model, whilst the biennial Visitor Survey provides insight into the experience of our visitors.
STEAM 2010 - 2021 Volume and value of tourism
Exmoor National Park (PDF) Data cut to the boundary of the National Park (staying & day visits)
Greater Exmoor influence area (PDF) Data cut to include the National Park (staying & day visitors) + staying visitor data for all parishes within 10 miles.
STEAM approaches the measurement of tourism at the local level from the supply side, which has the benefit of immediacy and relative inexpensiveness and is not designed to provide a precise and accurate measurement of tourism in a local area, but rather to provide an indicative base for monitoring trends. STEAM reports are produced on behalf of Exmoor National Park Authority by GTS (UK) Ltd. An overview of the STEAM model can be found here (PDF).
Visitor Survey 2021 Report (PDF), Summary Infographic (PDF), Data tables (PDF).
Virtual Visitor Survey 2020 - Covid impact (PDF).
Visitor Survey 2018 Report (PDF), Summary Infographic (PDF), Data tables (PDF)
Find out more about PhD research undertaken by Tim Wilkinson (University of Exeter) to gain a better understanding of how people engage with Exmoor and access a practical guide to apply the research findings.
Read more
Access further regional and national research relating to tourism.
South West / England / Britain & Overseas
Exmoor National Park Authority,
Exmoor House,
Dulverton,
Somerset, TA22 9HL
Tel: 01398 323665
Email: info@exmoor-nationalpark.gov.uk
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