Pay with Exmoor Care

Small Acts, BIG Impact...

Earn 20% off* at our National Park Centres this summer, in return for good deeds for Exmoor.

We want to reward those who choose to make a positive impact while enjoying our National Park.

Getting involved is as easy as 1,2,3!

  1. Choose your activity (see below)
  2. Complete your activity
  3. Claim your reward (head to a National Park Centre with proof of your activity to get a 20% discount*)

*Terms and Conditions apply - see below.

Caring is Exmoor's new currency

You can choose which of the four actions below you complete to earn your reward, and you can decide when, how and where within Exmoor you complete it. Redeem your reward by 30 September and you'll leave a positive impact on Exmoor.

  • 2-minute litter pick

    Help keep Exmoor clean and tidy. Show us a photo of your picked litter by a 2-minute litter pick board within or around Exmoor.
    Find your nearest litter pick station ›

  • Look Wild

    Download the iNaturalist app, record 3 species of plant or animal within Exmoor National Park to add to our knowledge bank. Show us your submissions at an Exmoor National Park Centre. 
    Find out how ›

  • ShareMoor CareMoor

    Share a post about your love and appreciation for Exmoor National Park on social media to encourage others to care for this precious place too. Tag us @ExmoorNP and show us your post in a National Park Centre.

  • CarFree, CareFree

    Arrive at one of our National Park Centres on bike, or by public transport (showing us a valid ticket for the same day).

Frequently Asked Questions

We want to reward users of the National Park for taking care of this special landscape.

It forms part of Exmoor's Good Tourism Plan where we're working with partners to manage tourism in a way that benefits our communities, landscape, visitors and businesses.

This year we are piloting the concept.  If successful we hope to bring it back over the peak season in 2027 and involve other businesses and partners too - watch this space!

Yes, of course. This year we are piloting the scheme through our National Park Centres. If successful we hope to broaden participation next year and share any lessons learnt. However if you are keen to offer something this year we are happy to have a conversation! Drop us an email at ruralenterprise@exmoor-nationalpark.gov.uk.

We were inspired by the CopenPay scheme in Copenhagen.

Copenhagen launched a very successful scheme a couple of years ago and now run CopenPay year-round and are supporting other destinations to follow in their footsteps.

The context of running such a scheme in a large city vs a rural National Park means we've developed something more suitable for Exmoor.

There are lots of ways you can support this special landscape - just a few ideas include:

You can chat to our friendly teams in our Exmoor National Park Centres to find out more. Or you can email ruralenterprise@exmoor-nationalaprk.gov.uk.

1. Overview

The “Pay with Exmoor Care” scheme is operated by Exmoor National Park Authority (ENPA) to reward visitors who undertake simple positive actions that support the care of Exmoor. Participants may receive a 20% discount on eligible purchases at participating Exmoor National Park Centres.

2. Scheme Period

  • The pilot scheme runs from 1 July 2026 to 30 September 2026 inclusive.
  • Discounts must be claimed within this period.

3. Eligibility

  • To qualify, participants must complete at least one recognised “Exmoor Care” action during their visit.

ENPA reserves the right to determine whether an activity qualifies.

4. Proof of Participation

  • Participants must provide reasonable evidence of their completed activity at the point of purchase.
  • Acceptable proof may include photos, app submissions, tickets, or social media posts.
  • ENPA staff decision on validity of proof is final.

5. Discount Offer

  • A 20% discount will be applied to eligible purchases made at participating Exmoor National Park Centres (Dulverton, Dunster and Lynmouth).
  • The discount is:
    • Valid for a single transaction per qualifying activity (unless otherwise stated)
    • Non-transferable and has no cash alternative
  • A maximum of one discount per action undertaken and only one discount given at a time.

6. Exclusions

The discount does not apply to:

  • Parking permits
  • Donations (including fingerpost donations or similar)
  • Gallery sales
  • Promotional or discounted goods
  • Any other items specified in-store

ENPA reserves the right to add or ammend excluded items at any time.

7. Use and Conduct

  • Participants must act responsibly and safely when completing activities.
  • Activities must not cause damage, disturbance to wildlife, or breach local regulations.
  • ENPA reserves the right to refuse or withdraw the discount if misuse or inappropriate behaviour is suspected.

8. Availability and Capacity

  • The scheme is a limited pilot and may be amended, suspended, or withdrawn at any time without notice.
  • Discounts are subject to availability of goods at each National Park Centre.

9. Liability

  • Participation is at the individual’s own risk.
  • ENPA accepts no liability for any loss, injury, or damage arising from participation in scheme activities.

10. Data and Privacy

  • Any personal data shared (e.g. via apps or social posts) will be handled in accordance with ENPA’s privacy policies.
  • Participation in third-party platforms (e.g. iNaturalist or social media) is subject to those platforms terms.

11. General

  • ENPA reserves the right to amend these Terms and Conditions at any time.
  • By taking part in the scheme, participants agree to these Terms and Conditions.